So they have this ad on TV right now, characters dressed up as Pop-up Guy, Spy Guy and Virus Guy, all trying to get into your computer system ... they are repelled by Shaw Cable's firewalls etc. At the end they show a house plugged into cable.
A little text over says, 24/7/365, denoting twenty-four hours a day, seven days a week, 365 days a year protection for your puter with Shaw.
"Zo, " Oiving says, "Vhat is dat? On lip year on febuary tventy-nine, efry four yeahs, ve ain't gonna get no soivice?"