The other day, the Scotia Bank started an enthusiastic company endorsement of Canadian athletes, called Show Your Colours Canada.
It was kicked off by two-time Olympic gold medalist, Cassie Campbell. "What it means and feels like to be a proud Canadian is something truly unique and special for every one of us," said Ms. Campbell, Captain of Canada's National Women's Hockey Team from 2001 - 2006, and six-time World Champion gold medalist. "Show Your Colours is a 'call to action' for Canadians to show their pride and encourages them to think about how they can show the world what makes Canada a truly amazing nation - from its environment to its citizens, coast to coast."
This corporate pride and encouragement was seen by many as positive cheer toward competing Canadians.
There they were again, threatening to sue Scotia Bank for 'ambush marketing'. Saying that their actions would hurt the Olympic games.
What it seems they want is for no one to participate in their Olympics. No one to write anything about them. No one to talk about them.
No wonder the overwhelming majority of British Columbians I have talked to feel left out of the whole event when we cannot even cheer on our athletes unless it is through buying the privilege with official sponsors.
I don't know about you, but I feel a strong backlash against those 'official' sponsors.
Pride is one thing, greed is another.
addenda eye opener: read this to see how VANOC is shafting our American friends -