Sunday, February 13, 2011

F 150 - such confusion

The Ford Motor Company believes there might be confusion between their Ford F150 pick up truck and the new Ferrari F150 formula one car.
"Ford Motor Co sued luxury automaker Ferrari on Wednesday for trademark infringement after Ferrari named its 2011 Formula 1 racing car the 'F150.'
Ferrari's F150 apparently bears striking resemblance to certain parts of the Ford F-150 pickup truck.
'Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the F150 in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark,'  Ford said in a complaint filed in U.S. District Court in Detroit."
So .... we are to believe that someone going to buy a Ford F150 pickup might inadvertently buy a Ferrari F150 instead because of the resemblance? Well no wonder Ford is angry. 
But let's look at the comparison:
- The Ford seats 2. Or three if your girlfriend has a girlfriend and she's not too tubby. Or 14 family members if you live in Arkansas. The Ferrari only seats 1.
- The Ford will just go fast enough to bump into things. The Ferrari could shoot off into space if you press the gas pedal too hard.
- You can tailgate in the Ford on the way to work at the mill. There is no one ahead of you in the Ferrari.
- You can have your cousin? in the back playing his banjo in the Ford. Even if you could in the Ferrari, you wouldn't know what he played until you stopped and the sound caught up.
- In the Ford you'll have your possum hunting buddies growling approval and saying 'Hey.' In the Ferrari the Tifosi will worship you and be screaming bellisimo! And the Ford guys just think those Italians are gay anyhow.
- You can store your gun under the front seat of the Ford. The Ferrari won't even accommodate your Platinum American Express card.
- In the Ford you can drive over bumpy back roads just to watch your babe's boobs jiggle. No back roads for the Ferrari and when the girls flash you at Monza, you won't see them anyway.
- In the Ford you can eat burgers while driving, even if you only have 3 teeth left. In the Ferrari if you open your mouth your teeth will be sucked out the back of your head!
- In the Ford the radio only plays Willie Nelson. The Ferrari itself plays Pavarotti.
- In the Ford you can cook roadkill on the manifold and have dinner ready when you get to the bar. In the Ferrari ... er ... if you ask for blanco vino Chianti they throw you out of the bar!
- In the Ford you can lay in a sheet of plastic in the box, fill it with wet mud and have girlie fights in there. In the Ferrari ....

Well, you get the point.  The Ford wins hands down and they rightly don't want Ferrai horning in on their sales. What would happen if these F150 Ferraris became popular on Ford's name?
..... um ....
Sorry, I can't think on that any longer. But it does say something about the Ford executives who brought this lawsuit to court, and their view of their own customers. I think the Ford guys are still angry at the drive Enzo took Henry Ford II on in the sixties and made him poop his pants.
Me? I'm looking for a red Edsel.  There's no mistaking that car for ANYTHING else.
a red Ford?

Oh, by the way, the Ford costs about $40,000. , the Ferrari will set you back about 3 million. IF they'll sell you one. Hard to confuse that part. 

1 comment:

Keep it real - spam or links will be eliminated